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My name is Rick Morse and I am the CEO of Net Direct Merchants. In 1994, I founded The Morse Group, a marketing and advertising company that was sold in 2006. In 2006, Net Direct Merchants developed a website for In addition to the ecommerce portal on this website, we also sell electric fireplaces through,,, and as well as through affiliate programs. I am happy to share with you that Net Direct Merchants was listed in the Inc. 500 fastest growing private companies in the United States in 2007; we continued to be in the top 1500 of the Inc. 5000 in 2008 and 2009. is the largest Internet retailer of electric fireplaces in the United States. We offer a tremendous selection of electric fireplaces and electric fireplace heaters through our online store.

We offer the most extensive selection of top-quality electric fireplace mantel packages and electric fireplace inserts that you will find anywhere else. Top features of electric fireplaces include versatility and they operate with or without heat. You can plug them in anywhere in your home or apartment. These units can supply supplemental heat in rooms that are up to 20’ x 20’. Considering that these electric fireplaces provide both a realistic flame effect and operate economically for budget-conscious consumers, you see why our products can offer a great solution to your heating needs.

If you enter “fireplaces electric” on Google or on other search engines, we hope you find our website at because we are committed to provide the most personalized and exceptional customer service available anywhere. The majority of our competitors offer a much wider range of unrelated products while we are committed solely to this field, so our representatives (whether online or over the phone) are experts in electric fireplaces and their specifications to help you to make the right choice for your situation. Our staff is prepared to provide the best advice and service support in this industry.

Are you interested in a corner electric fireplace or a wall mount electric fireplace? Then you’ve come to the right place. On TV, you may have seen ads for Amish style fireplaces which are portable; we can give you discount prices on this popular product. There is also great interest in the Dimplex electric fireplace and we are proud to offer many variations of this product to meet your needs. And do you need electric fireplace logs? We are the best place for you to shop.

Our mission is to offer electric fireplaces that give you a great value and will look awesome in your home. In addition, we provide customer service and advice that outshines all other retailers. We aim to please!