Macy’s 50th Annual Flower Show Features Surrealist Gardens and Exclusive Partnerships
The event is going to be pure magic.
Macy’s is impressing shoppers once again with its 50th Annual Flower Show. They will transform the retailer’s iconic Herald Square flagship in New York City into a surrealist dreamscape for this year’s celebration that takes place from April 27 to May 18, 2025. This year’s theme is surrealism.
The 2025 show features whimsical surrealist garden installations, giant floral sculptures, and fantastical interpretations of nature that blur the lines between imagination and reality. Think floating flowers, melting clocks, and gardens that appear to defy gravity. It's a stunning visual experience that feels just like a painting—or a Dr. Seuss book.
The 2025 event is Macy’s 50th anniversary of hosting the show, making it an especially meaningful celebration for the brand. In honor of the milestone, Macy’s has partnered with a lineup of exclusive brands, including Dior, Jo Malone London, and Nest New York, to enhance the sensory experience with scent installations and product showcases. Shoppers can browse these interesting displays while enjoying the floral spectacle at Macy's, creating a unique blend of retail and botanical art.
This year’s show is also about brand partnerships. Macy’s is teaming up with interesting brands to offer exclusive in-store experiences and limited-edition products that fit the theme. Experiences will include things like garden-inspired pop-ups, interactive art exhibits, and special events throughout the store’s beauty, home, and fashion departments.
Macy’s Flower Show has marked the unofficial start of spring in New York City for over five decades. It has gone beyond just a regular floral display, and the milestone year (50 years!) is pulling out all the stops. Whether you’re a local looking for some fun or a tourist wanting to experience something uniquely New York, this show is the best option.
Social media is already buzzing about this year’s event and visitor numbers are expected to increase. The 50th Annual Flower Show proves Macy’s still knows how to throw a spectacle while showing off the beauty of nature and spring.