Yes, the matte finish is fairly close to the sheen of an eggshell finish, although the level of eggshell sheen varies between brands anyway, the matte finish of Duration is smooth and washable with two coats. It's definitely not too flat like the rep said, but one coat is flatter than two coats. I always apply two coats. I use the matte finish on most of my painting projects unless the customer wants a higher level of sheen on the walls, but my clients have been happy with the matte. In a bathroom, I'll often use the satin finish. If you're painting walls that need to be cleaned frequently, satin will be more washable, otherwise matte is fine.