The matte finish does look more glossy than the typical matte paint, but I would imagine this is to make it easier to clean. As far as the touch-up problem goes, paint color plays a role in how well, or not, the paint will touch up. If the paint color is a deep blue, red, or green, these colors are generally more difficult to touch up successfully, regardless of the paint being used. Light colors always touch up easier. Glossy paints are also a little harder to touch up than flat paint. It's difficult to say exactly why the paint didn't touch up well because there are so many variables that could have caused it, but I haven't had this issue.